tv interviewOur training equips spokespeople from health, local government and other parts of the public sector to get their message across.

We’ve media trained thousands of people at all levels to face newspaper, radio and TV interviews, as well as handle the dynamics of social media.

Health and the NHS is one of our biggest specialist areas. We prepare spokespeople to face the media on many of the biggest NHS stories to hit the headlines.

We know the NHS. We know the complexities, the changes in health and social care – and can help you get your messages across simply, clearly and honestly.

We also specialise in media training local authorities, further and higher education, emergency services… anyone providing a vital public service.

Because we’ve spent years as journalists putting people like you on the spot, we’re the perfect people to now help you handle the spotlight.

Our approach

It’s always a challenging, fun and extremely useful day. Nobody should be afraid to make mistakes.

We give you the tools of the trade, the tips for success – and then give you the chance to put them into practice with realistic press, radio and TV interviews. We play back, give group feedback and then do it all again to put the learning into action immediately.

We take our preparation seriously in drafting a course for you. We’ll listen to your needs and study your media profile.

After agreeing content and time-table (day/half-day), we’ll discuss the venue (your offices, external venue, TV studios…) and importantly the interview scenarios to be used throughout the day.

After the course

Each person gets:

  • Handout booklet
  • Wallet-sized top tips card
  • Copy of radio/TV interviews
  • 12 months free phone-based support (including interview dry-runs)
  • Training certificate


We know how tight public sector budgets are and we keep prices as low as possible. Typically, our rates work out at approx £150 per person plus VAT if the venue is provided by the client. We provide all radio and TV equipment.

Typical course content

Although each course is tailored for the client, typical content includes:

  • How the media works
  • What makes a story
  • Proactive and reactive (good and bad news) handling
  • Working with your communications team/press office
  • Social Media
  • How to handle a media enquiry
  • When to say yes – or no to an interview request
  • Interview preparation
  • Defining key messages
  • Handling tough questions
  • Handling a crisis
  • Body language/tone
  • Avoiding jargon
  • Using soundbites
  • Using examples