Whenever organisations face a major issue of public interest, it’s vital they manage the media affectively.
We’ve helped many clients prepare to handle front page news – and sometimes that preparation has helped prevent the story making the front page.
In health, we’ve worked on major issues such as pandemic flu and patient safety – and increasingly on reconfigurations of NHS and social care services.
We give you the tools and practice to get your message across clearly, honestly and persuasively. We examine what makes a crisis, media trigger points, how to manage the situation and get your message across.
We tailor the training to your specific issue and work intensively with one person or a small group who will lead your organisation through this challenging story.
Planning the media handling approach, developing statements, preparing and practising media interviews are all part of the package.